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Have Riders and Drivers at the Event.
The events are chance to connect with likeminded people and encourage them to use more sustainable transportation. But how do you do that effectively?
There are five ways to get results from your event. Each one of these elements ties into the larger picture of how you can help change to happen.
1. Have Riders and Drivers at the Event.
- Provide Key Information
- Let Them Try It, They Will Like It
- Build a Network
- Build a Community
Having EV drivers and bicycle riders at the events helps with two very powerful sources of influence.
1. The riders and drivers show other people that EVs and bikes are happening now. The way we actually use these vehicles assures new people that they are effective and viable. The fact that we are just like the people thinking about taking the plunge provides social proof that this stuff works. Social Proof is one of the strongest ways to help people try something new.
2. The experienced riders and drivers can answer questions and show how easily the sustainable options work. There are so many blocking concerns that are easily overcome with good information and talking to a real live person is the best way to get past those blocks.
A good tool to have on hand for the riders and drivers is a map of the area. Some bicycle people have regular bike commuters put their commute routes on the map so that others can see how they work. EV drivers can show how far they go with their vehicles and where they charge their cars. Both of these make good talking points.
Provide Key Information
This means having hand outs and literature to remind them of what they experienced and answers to their concerns. One half-page handout serves as a good reminder and will get the person to think about sustainable transportation at least one more time. Handouts with information rich content can really help people think things through.
Handouts also help to deal with the rush times when there are more people than you can talk to at one time. You can give people information and a way to get in touch with a handout.
This is one reason why the book Energy and EV Secrets was created. It is a comprehensive set of the information that will help people to get with handling the many concerns about our energy supply as well as getting a handle on the EV Solution. You are encouraged to check out the special Earth Day Program that lets you use this information tool.
Links to help others find this information
What things can be done at an Earth Day Event that helps get more people into EVs and riding Bicycles?
Let Them Try It, They Will Like It
The more comfortable people are with riding a bike or driving an EV the sooner they will start using them. For electric vehicles this means conducting ride and drive activities at the events. For bicycles this means having group rides along city routes and doing things like bicycle rodeos.
Build a Network
The button on the left is for a PDF ready to print.
The button on the right is for the Excel file that you can edit to suit your needs.
Clicking on the buttons below will initiate down loading the files you are interested in most.
Build a Community
One way to do this is to have follow-up activities after the event. This could be a test ride, a meeting, a group ride or any number of activities. Building your mailing list is basic to building a community.
Another way is to give the people a say about how things will progress from this point forward. This is one reason to have a survey or a questionnaire. Creating discussion and follow up activities about bicycle routes, parking and safety works. A Survey about what they need for charging vehicles is another good one.
The Sustainable Transport Network is conducting just such an EV charging survey for the Central Coast of California right now. You are encouraged to submit your vote and priorities on that so we can actually use it in the next phase of planning and charger installations. Here is a link to the page that shows our current progress:
Copyright 2014 Russell Sydney, All rights reserved.
It takes lots of different types of people to create the changes we want to see. A network is a way to connect these people so they can work together more effectively. The network is based on relationships and communication. Change will start to happen more quickly, when a diverse range of interests start communicating and choose to create and work on shared goals. Creating a network is as simple as building your mailing lists with sign-up sheet at the events.
Here are links to files that will let you create a sign-up sheet easily.